Tag: marketing

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money in the pot

The economics of art is a perennial source of debate. Proponents of funding for the arts usually follow one of two arguments. The first is that art contributes intangibly to society by contributing a reason to live, as opposed to a way to live. The second is that art actually contributes tangibly to the greater economy through the hard work that many artists do for relatively little pay. In contrast, those who oppose funding for the arts argue that funding is waste of money, because valuable art will be able to survive economically on its own anyway: good artists will be in high demand, creating scarcity for their work, and hence ensuring them a commensurate level of income.

But art has never been a good fit to any monetary economy, because money was not really designed to handle art. (more…)

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Jason Caslor has a post on his blog today referencing a New York Times article that muses about whether “glitz” or other marketing gimmicks are useful or hurtful for classical music. The musing is in reference to the effect that conductor Gustavo Dudamel‘s flamboyant hair has had on classical music (in conjunction with his musical talents). Is it good for the vitality of orchestras and opera companies on the long run? (more…)