This is the second of my pieces on straightforward, practical ways that institutional arts funders can be more effective. Here, I want to discuss the challenges of evaluating applications in terms of their artistic merit. Naturally, if you’re going to the trouble of funding the arts, you may as well try to fund the good stuff. As such, most funders rightly place artistic merit near the top of their priorities—even programs not specifically aimed at merit usually have an indirect connection via arts education, underserved niches, emerging artists, etc. Given this focus, materials that demonstrate excellence in art making, such as work samples and press clippings, feature prominently in application guidelines.
But noble intentions aside, artistic merit is difficult to judge. It has a tendency to get overshadowed by more objective but less relevant criteria, often without anyone realizing it. When you set out to pick the best applicants, it’s unfortunately not enough to create fair guidelines and lock a bunch of arts professionals in a room. (more…)