Posts Tagged ‘audience’

Photo CC by Martin Fisch on Flickr

Elissa Milne had an interesting article on her blog the other day about audience building, essentially advancing the claim that you build an audience for new music in the same way you build an audience for anything, be it an opera company or a rock band. This is true, but it doesn’t help most musicians—especially new music musicians. It’s very rare to find a person who both creates appealing new music at a high level and has a knack for marketing and self-promotion. Beating the drum of “learn how to sell your music” is technically correct, but it’s also an unrealistic expectation for the vast majority of new music practitioners. So what’s a more practical solution? (more…)

Jason Caslor has a post on his blog today referencing a New York Times article that muses about whether “glitz” or other marketing gimmicks are useful or hurtful for classical music. The musing is in reference to the effect that conductor Gustavo Dudamel‘s flamboyant hair has had on classical music (in conjunction with his musical talents). Is it good for the vitality of orchestras and opera companies on the long run? (more…)