In this interview with the BBC’s Newshour, I discuss what classical music could do better when it comes to building audiences and attracting new listeners. Moderated by the BBC’s Tim Franks, the segment was inspired by an earlier interview with pianist James Rhodes. I join Graham Vick of the Birmingham Opera Company in an open-ended conversation addressing a number of topics, from exclusivity in classical music to alternative venues to the social context of concert-going.
Slate’s Mark Vanhoenacker published a statistics-laden (and admittedly sympathetic) “requiem” on the death of classical music last week. True, if you look at classical music through the lens of pop music, you might be forgiven for seeing a ER patient gasping for breath on a Beyonce-embossed hospital bed. But it’s been a long time since classical and pop music have competed for the same prizes, and that’s the problem with his argument: Vanhoenacker fundamentally misunderstands what classical music is about in the 21st century. Classical isn’t the same cultural beast as pop—not anymore anyway. It might not ever be again, and that doesn’t matter in the least for its survival. (more…)