Not everyone buys my claim that entrepreneurship is impossible in art, so I want to spill a few more pixels on this question. Whether or not you agree with me, you’ve got to admit that entrepreneurship hasn’t been a winning formula for artists as a whole—unsurprisingly so when you examine the fundamental characteristics of both disciplines. Art is infinitely scalable, communal, inherently subjective, and useless by design. Entrepreneurship is scarcity-based, individualistic, inherently objective, and pragmatic by design. Both are creative activities, but of opposite types.
When you look more closely you’ll notice that “art entrepreneurship” is and has always been about art technology, not art itself. (more…)