Posts Tagged ‘pop music’

Are classical recordings underpriced? (photo credit)

Perhaps the classical music world has taken the entirely wrong approach to selling recordings; perhaps the reason they don’t turn a profit is because they’re significantly underpriced. Maybe we should be charging way more—like, three-figure prices per copy. And no, I’m not talking about charging extra for value-added stuff like boxed sets or exclusive tracks, I’m talking about, “Hey, this recording is awesome, so the price is $150.”

Hear me out before you dismiss this as crazy. Inevitably we’ll sell fewer copies if we set a higher price point, but that might not be harmful. In fact it might be a good thing. (more…)

Violinist David Garrett, photo CC by Dove Bongartz via Wikimedia Commons

Slate’s Mark Vanhoenacker published a statistics-laden (and admittedly sympathetic) “requiem” on the death of classical music last week. True, if you look at classical music through the lens of pop music, you might be forgiven for seeing a ER patient gasping for breath on a Beyonce-embossed hospital bed. But it’s been a long time since classical and pop music have competed for the same prizes, and that’s the problem with his argument: Vanhoenacker fundamentally misunderstands what classical music is about in the 21st century. Classical isn’t the same cultural beast as pop—not anymore anyway. It might not ever be again, and that doesn’t matter in the least for its survival. (more…)