We live at a time that prizes entrepreneurship above all else, and this is bad for art. Not that entrepreneurs are out to destroy the arts, it’s just that artistic and business innovation are fundamentally antagonistic. Yes, entrepreneurs have unquestionably created value for the arts, but the actual business is always one step removed from the actual art. At best, entrepreneurship provides stuff for artists to sell and then gets the hell out of the way. At worst, entrepreneurship turns art and artists into disposable commodities.
Unfortunately, our societal love affair with entrepreneurship has confused this relationship. Suddenly all artists are expected to be business innovators, as if coming up with a marketing plan were the self-evident first step in the artistic process. (more…)